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This web page states the following, "Teach your players using our elite tools and become more effective." Our analyzers saw that the web page also stated " Scroll down to see features, or start now." The Website also said " Athletes are visual learners, and using the Athleon playbook creator will help you teach your players like never before. Leave all the paper, binders, and photocopies at home. Thousands of coaches have joined Athleon. Coach Patterson, England National Lacrosse Team. Saves Hours and Hours of Time. I think your site is the best." The website's header had basketball plays as the most important optimized keyword. It is followed by lacrosse plays, team sports, and coaching tips which isn't as highly ranked as basketball plays. The next words athleon.com uses is stats. playbook software was included and will not be understood by search parsers.